1) Why should marketing be outsourced.?
Ans. 1. The cost
of operations through companies like Nedsons will be much
lower than setting up a local office.
If a person has to travel from Head Office, with today's cost of
travel it is
too expensive and not effective enough, because the individual would
be able to devote only limited time, in this market.
Local contacts, language and networking, play an important role
Industrial marketing, today.
2) Does Nedsons undertake marketing of any
Ans. 1. No.
focusses on Industrial Engineering and Electronic Components
related capital equipment and instruments. They also try
market products which have a synergy with their existing
3) Will Nedsons assign an exclusive person for
each product line.?
territory is divided geographically and each salesmen is required to
handle all product lines though one person may be designated as an
whom the technical queries will be referred.
However, if the
market demands and the cost/benefit being justified, Nedsons
have no objection in considering this after a period of time.
4) What is the guarantee once a line is
entrusted to Nedsons, there will be results forthcoming ?
Ans. As a policy Nedsons does not take on
lines just to add to their list of clients. They evaluate each line
and if it is in synergy with their existing line and if they feel they can
do justice, then and then alone do they take it on. Once a line is
accepted, Nedsons devotes its sincere attention to develop the line.
After the initial 12 months, Nedsons is willing to work on sales
targets to demonstrate their genuine intentions.
5) What are the areas handled by Nedsons.?
Ans. Nedsons Primarily works the
Karnataka Industrial Markets and covers Bangalore and its surrounding
suburbs like Whitefield, Doddaballapur, Jigani, Bommasandra, Tumkur etc.,
KGF, Mysore, Hubli, Mangalore and Hosur for strategic reasons. For
some clients, Nedsons covers the south Indian market through Regional
representatives and for overseas clients the whole of India, but the
concentration is in the Industrial belts of Maharashtra,
Gujarat, Madhyapradesh, Delhi and UP, again through a network of Regional